Concept · beauty · fashion
The idea behind lola.co.in
lola.co.in is building a pre-loved fashion store where secondhand dresses, denim and jackets are checked, mended and restyled before they go back on the rail.
The problem
Well-made, natural products are buried under fast fashion and noise.
Who it's for
- shoppers into natural beauty, style and self-care
- independent brands, boutiques and makers
How it works
- Discover curated, natural and handmade products
- Buy with clear sourcing and sizing
- Care for them well — and wear them longer
Where it could go
- A natural beauty and fashion label
- A style discovery and lookbook
- A marketplace of independent boutiques
Status
In development. The brand identity, this concept and a working product demo are done; the public launch is next.